Digital Marketing has been one of the most trending things recently. It is safe to say that it has not only helped the big guns in the business field grow furthermore but also the smaller businesses and start-ups to create an impact on the economic scene. Some of the smaller businesses have turned themselves into giants simply because of strategic digital marketing. It might sound like an exaggeration, but it is in fact really true. It has been stated that almost two billion people are expected to make all purchases on the web in the foreseeable future. The enormous number assures us that there is indeed a very large audience for small businesses to tap into.
The first and foremost thing a person owning a small business should focus on is growth and the main path towards it is spreading awareness about the brand, products, and services. The smartest way to do that is to devise effective digital advertising strategies. The best strategy to use is the one that goes along with the aims and goals set for the growth of the company.
The main focus should be aligning the campaign with the goals set. An example is that it is not suggested to invest in gaining online followers if the main aim is online sales.
Types of Digital Advertising Campaigns
· Content Marketing
One of the most effective ways to gain the attention of users and accumulate traffic is Content Marketing. Out of many others, one plus-point is that you can use any type of content to promote. Depending on the resources, you can choose from among blogs, videos, infographics, etc. The main requirement is content which has quality keywords in abundance. The main factor which will determine the popularity of your content is your blog post and so it is imperative to make sure that your post has longtail keywords which in turn will help in increasing traffic.
· Social Media Marketing
The power of social media is unknown to almost no one. Maximum reach is offered by it which other platforms find quite hard to match. However, there are two things that should be kept in mind before opting for a social media marketing strategy.
- You must have the willingness to invest money.
- You must possess patience since it takes some time to build an audience.
There are a number of social media platforms available to the public. One must choose a specific platform to invest time and money into. The main criteria for the selection of a specific social media platform are that it should be done accordingly to the needs and goals of the company. It is advised to spend a considerable amount of time researching before opting for a platform. For a “pay-to-play” platform as well as unpaid ones, it is recommended that you set aside a budget for advertising. This will help in accomplishing the goals set.
· Pay-Per-Click (PPC). Google Ads or CPC (Cost per Click)
People spend 103.73 Billion dollar worldwide just on Google Ads, thus effective strategy in the digital marketing game is PPC or Pay-Per-Click. To be honest, they are expensive. PPC is associated with some top-tier search engines. Basically, they rank your website at the top of the search results for specific keywords searched by the public on Google. If popular keywords are being used, you will need to pay a good amount of money. A way to avoid paying high amounts is using affordable keywords (longtails).
Now comes the ad format. You can use the PPC way by creating video ads. It has been researched and proven that video ads are still very much in the growing phase and will continue to grow. So, to sum it up, video ads are both engrossing as well as effective.
· Email Campaigns
Email campaigns are a must-have for businesses that are small and on the rise. One of the main components is newsletters. Placing an opt-in form on the official website of your company will keep the customers informed of the latest updates. There is also a way for businesses that do not have a website of their own. The only requirement is a page on Facebook. Paring up the page with the listed email could be a nice start for the marketing campaign.
Drip Sequence is another type of marketing campaign facilitated by email. This requires an existing and active email or customer list. It allows the automatic sending of emails based on certain actions of the users.
Benefits of digital marketing
When compared to the old, orthodox way of advertising, we get to see that digital advertisement is way cheaper. Digital Marketing plays a very important role in shaping up the future of small businesses for whom budget is a limiting factor. The traditional way of advertising is way more expensive (paying to get advertised on billboards, TVCs, etc.). A graphic designer can be hired if one needs a number of ads and banners to be designed. If you have no cost limitations, go ahead and opt for ads on TV and Radio but make sure that you have a good amount of cash to spend.
· Quick and Simple
Another advantage that digital advertisement offers is that it is quite quick and easy to plan. Orthodox ways of advertisement, on the other hand, have to be planned in advance. A digital advertisement campaign takes way less time to be set up as opposed to setting up the traditional marketing campaign. Another factor in favor of digital marketing is that quick changes can be made whenever and wherever necessary. In addition to everything else, it is also timesaving.
· Aimed at a Specific Audience
Digital Advertising also gives us an upper hand at controlling the audience. In simpler terms, the user has total control over whom the ad is visible. More importantly, the user has the power to make the ad visible to the people who are actually interested.
To sum it all up, the secret is that there is none. It takes a lot of hard work and dedication to accomplish the goals set for a company by its team. It is necessary to have a crystal-clear vision, a plan and a group of people who are willing to give their hundred percent every day in order to achieve the outcome they expect.
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