Quick answer: The LIIMS Google Ads course in Dubai is a 2-month, KHDA-approved PPC training programme covering search, display, YouTube and Performance Max campaigns, conversion tracking with GA4, and AI-powered optimisation. The fee is AED 2,999 + VAT, with online and classroom (JLT, Dubai) batches — and it prepares you for Google’s official Google Ads certification exams.
Pay-per-click advertising is one of the most in-demand — and most measurable — skills in digital marketing. The LIIMS Google Ads (PPC) Course takes you from the fundamentals of search advertising to confidently building, launching and optimising real campaigns across Google Search, Display, YouTube and Performance Max. Training is hands-on and instructor-led, in small batches, with the same KHDA-approved certification that backs all LIIMS programmes.
What You Will Learn
| Module | Topics Covered |
|---|---|
| Module 1: Google Ads & Search Fundamentals | How Google Ads works, account structure, keyword research, match types, Quality Score, auction dynamics |
| Module 2: Search Campaigns & Ad Copy | Responsive search ads, ad assets/extensions, bidding strategies, budgets, A/B testing ad copy |
| Module 3: Display, YouTube & Performance Max | Display network targeting, remarketing, YouTube video campaigns, Performance Max setup and asset groups |
| Module 4: Measurement & GA4 | Conversion tracking, Google Analytics 4 integration, attribution, reporting dashboards, ROAS analysis |
| Module 5: Optimisation & AI in Google Ads | Campaign optimisation routines, scripts and automated rules, Google’s AI features, scaling what works |
Course Details
| Detail | Information |
|---|---|
| Duration | 2 months (weekend & evening batches available) |
| Fee | AED 2,999 + VAT — see all course fees |
| Mode | Live online & classroom (JLT, Dubai) |
| Certification | KHDA-approved LIIMS certificate + preparation for Google’s official Google Ads certifications |
| Prerequisites | None — beginner friendly |
| Support | Placement support: CV, interview prep, hiring-partner introductions |
Who Should Enroll?
This course is built for marketing professionals who want to add paid search to their skill set, business owners who want profitable campaigns instead of wasted ad spend, career changers targeting performance-marketing roles (among the most in-demand digital roles in the UAE), and students who want a certification employers recognise. No prior advertising experience is required.
Frequently Asked Questions
How much does the Google Ads course cost in Dubai?
The LIIMS Google Ads (PPC) course costs AED 2,999 + VAT. The fee includes the KHDA-approved certificate, course materials, hands-on campaign projects, and placement support.
How long is the Google Ads course?
The course runs for 2 months, with weekend and evening batches available for working professionals. You can join live online from anywhere, or in the classroom at our JLT campus in Dubai.
Will this course prepare me for the official Google Ads certification?
Yes. The curriculum prepares you for Google’s own Google Ads certification exams — Search, Display and Video — alongside the KHDA-approved LIIMS certificate you receive on completion.
Is the course suitable for beginners?
Yes. No prior advertising experience is required — we start with the fundamentals of search advertising and build up to advanced campaign management, bidding strategies and Performance Max.
Do I work on real campaigns during the course?
Yes. Training is hands-on: you build and optimise real campaign setups inside Google Ads, work with GA4 conversion tracking, and finish the course with practical portfolio work you can show employers.